Just some of the leaders lending their time and expertise to this industry working group

 
 
 

Brands & Agencies

Buy-side experts who are looking to measure ad spend in a privacy friendly manner.

 

Ben Jankowski
Group Head, Global Media
MasterCard

Vincent Rinaldi
Head of Addressable Media
The Hershey Company

Eduardo Luz
Chief Marketing Officer
KraftHeinz

Vadim Tsemekhman
Director
Walmart Labs

Robbie McCawley
Global Head of Media Strategy Electronic Arts

Connie Mertens
Director of Digital Marketing
AT&T

Trace Rutland
Director of Media Innovation
Tyson Foods

Janelle Bowman
Sr. Dir, Advanced Data & Analytics
Kellogg

Magen Doughtie
VP, Media & Marketing
KraftHeinz

Devin Griswold
Director, Performance Media
SEPHORA

Rachel Mervis
Programmatic Lead
Nestle

 
 

Publishers & Platforms

Sell-side experts who are looking to provide transparency to prove delivery and efficacy of advertising.

 

Jeremy Helfand
VP Advertising Platforms
Hulu

Jodie McAfee
Senior Vice President
Inscape Data Services (Vizio)

Louqman Parampath
VP Product - Advertising
Roku

Tim Barnes
Chief Data Officer
Xandr (AT&T Advertising)

Vijay Rao
SVP, Enterprise Strategy
Verizon Media

Dan Rosenfeld
Head of Data Insights
Xandr (AT&T Advertising)

Alysia Borsa
Chief Data Officer
Meredith

David Kohl
President & CEO
TRUSTX

Peter Scott
VP Emerging Media
Turner

 
 
 
 
 
 
 

Technology

Tech experts who are looking to implement better technical safeguards and solutions for the ecosystem.

 

Victor Wong
CEO
Thunder Experience Cloud

Tom Triscari
Managing Partner
Labmatik

James Rothwell
VP Industry Relations
FreeWheel (Comcast)