Transparency, privacy, and protection for everyone
People have enjoyed ad-supported content for hundreds of years but digital media introduces a new challenge for everyone.
For publishers, increasingly their value is not just the content but also the audience data - who is the user and what is the user interested in. They don’t want to lose that data and compromise their business model.
For advertisers, increasingly their audience is fragmenting across more media, their performance is being held more accountable, and their fraud risk is growing.
For consumers, increasingly they expect platforms that they use and supply data will protect their personal data from leaking and being connected to their online activities.
For an ad-supported Internet to thrive, we need to figure out a way to provide ad transparency, privacy, and protection. This group seeks to develop and endorse a technical standard for measurement data sharing that will address these concerns and make the Internet better for all.